Elli and I have been having a conversation about advertising for about a week.
Disney and Nickelodeon. (Elli refers to them by number for some reason.)
She started complaining about the Nationwide Insurance commercials a few weeks ago. "Mom, why is Nationwide on my channel. I can't drive. I'm not buying insurance. That's, you know, the D word." That would be dumb.
Then on comes a car commercial. "Mom, I can't buy a car? Why are they on the Disney channel? We can't buy cars. We're kids." mmm hmmmm. Good question Elli.
So what about these other advertisers? Nationwide? Car commercials? Your audience is 8 years old.
I hate to break it to you, but when the kids are plunked in front of the tv the moms are cooking, cleaning, showering, working on the computer, doing laundry, tending to another child. They are not. And I repeat. They (we) are NOT watching Sponge Bob or iCarly. We can hear it in the background. Just like we hear the dog barking, the kids fighting and the timer going off on the microwave. We are not watching the show or the commercials. Get it? You're wasting your money. Go to Lifetime, TNT, Bravo, COM other networks where adults are watching. You will be much more successful. And you won't be making bad impressions on impressionable young minds. My daughter thinks you're not very smart. And she's only 8. Gonna have some work to do on the "brand building."
I'm in the ad business. So she's probably more aware of commercials than the average kid. But still, she's right. It's just common sense.