Then it got me thinking.... I don't think of them as a dim sum place at all. I think of them as a Chinese Restaurant that also has a dim sum menu. Mainly because they give you the regular menu first then say "We also have dim sum. Here's the menu." It's an "also have..." type thing to me.
I can see why she's confused, but they are so much more than dim sum. I wonder if other people think the same thing? The restaurant is relatively new. It was started by a chef that worked at a very famous dim sum place here in San Francisco called Yank Sing. And, they had a banner hanging from the roof for a while that said something about dim sum. On their website they describe their food style as "classical and innovative Cantonese fair with it's specialty - freshly hand crafted dim sum."
So maybe they want to be known as a dim sum place. That's not how I think of them, but now I'm a little confused too.
We run into this branding-type problem all the time with our advertising clients. Determining the right brand message is really tricky. Talking to customers is a good way to find out what people think about your product. So since I really like Harmony, and want them to be successful, I think I'll send the owner an email telling him that there seems to be a bit of brand confusion out there. "Why?" you ask. Because I know how hard it is to run a small business. And I hope someone would do the same for me.
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