After more than 30 years in marketing - including leading a marketing organization as Chief Marketing Officer - I now work with growing businesses to build smarter marketing strategies, stronger brands, and high-performing teams.
My Philosophy
Marketing isn't about doing more. It's about doing what matters.
Every company has a story.
The challenge isn't finding it.
It's learning how to tell it.
I believe the strongest brands are built by understanding people - not chasing trends.
I also believe marketing should be measurable.
Budgets should have purpose.
Creativity should solve problems.
And local communities still matter.
Most of all...
I believe businesses grow when people trust them.
Great marketing earns that trust.
Whether you're building your first marketing team, preparing for your next stage of growth, or simply need an experienced marketing leader to help you navigate what's next, I can help.
Growth Strategy
Marketing plans aligned with business goals.
- Annual planning
- Budget allocation
- Priorities
- Growth roadmaps
Brand Storytelling
Develop campaigns people remember. Because the best marketing starts with a great story.
- Clarify your message
- Strengthen your brand
Media Strategy
Make your marketing dollars work harder.
- Media planning
- Budget optimization
- Digital and traditional media
- Measurement
Community Marketing
Helping brands become part of their communities - not just advertise to them.
- Community partnerships
- Philanthropy campaigns
- Local store marketing
- Grand openings
- Events
- Corporate partnerships
Team Development
- Hiring
- Coaching
- Agency management
- Leadership mentoring
Creative Production
Keeping creative projects on time and on budget.
- Campaign management
- Photography
- Video
- Radio
- TV
- Direct Mail
- Experiential
- Events
Why Me?
It's about doing the right things.
I love helping growing businesses simplify marketing, discover their story, and build a strategy that actually works.
Who I Work With
Growing organizations ready for their next chapter.
- Founder-led businesses
- Small to mid-sized companies
- Membership businesses
- Health & wellness
- Consumer brands
- Retail
- Hospitality
- Lifestyle brands
Let's Talk
If you're looking for an experienced marketing partner, or just want to talk through a challenge, I'd love to connect.
I'm currently building Mulkey & Co., a consulting practice focused on helping growing brands tell better stories and build smarter marketing. Stay tuned.
Contact: mulkeykris@gmail.com
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